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Tuesday, March 15, 2011

The Stars of Restaurant Owners Uncorked: Penny Karas

Penny Karas left a career in policy-related communications work in Washington, D.C. to start Hello Cupcake. She opened her first store in 2008, and is getting ready to open a second location soon, as well as launch a national shipping platform. Hello Cupcake makes gourmet cupcakes fresh from scratch, all day, every day, using high-quality, fresh, seasonal ingredients. Penny keeps things simple, leverages really cool design to enhance her brand and refuses to sacrifice the quality of her ingredients. Her passion for her business is contagious – you start craving cupcakes when you're speaking with her over the phone! She's learned a ton in just a few years, and we're stoked to be able to share some of her philosophies and advice in our book, including...

- Find trusted advisors to poke holes in your business plan
- Never cut corners
- Don’t take no for an answer at the bank
- Double your projected budget and time frame to get started
- Marry your location with your brand

Read Penny's entire interview, and the interviews of the 19 other stars of our book for only $14.99.

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