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Twitter - A Simple Tool for Connecting Restaurants with their Customers

Jan 15, 2009 | Schedulefly Crew
We are starting to see more and more of our customers using social media tools like Facebook and Twitter to connect with their customers. Twitter is a great one for building awareness about your product or service - and connecting with "followers" who share your same interests and/or are interested in updates from your business. The team here at Schedulefly uses Twitter to connect with our customers, friends and industry experts to let them know about projects are working on and exciting news at our company....and some random stuff to keep it fun.

It could be a very interesting marketing tool for restaurants looking to broadcast updates to customers - possibly including specials, menu changes and maybe even real time updates on how busy the restaurant is and whether there is a wait. It's also great for promoting your website/business as well since twitter posts are indexed very quickly by search engines - and can link back to your website.

Here are a few interesting ideas as possible twitter "tweets" to customers....

- Tweet lunch specials to local businesses
- Tweet whether or not there is a wait
- Ask customers for feedback on new menu items ("crowd sourcing")
- Tweet daily or weekly coupons (with links to printable coupons)
- Accept reservations and/or orders via Tweets (maybe Direct Message tweets)

Here are a few good short posts on this topic and some more ideas -

http://www.dreamsystemsmedia.com/blog/index.php/every-restaurant-needs-a-powerful-twitter-and-facebook-account/

http://www.conversationalmediamarketing.com/2008/12/if-i-were-a-restaurant-id-use-twitter-to.html

If you are already doing this or decide to try it - let us know how it is going!

Schedulefly Team
http://twitter.com/schedulefly