Tuesday, August 19, 2014
Saturday, July 26, 2014
Meet Jeramy(bartender), Ashley(GM), and Andrew(pastry chef). They work for Ashley Christensen Restaurants in Raleigh, N.C. and they will be featured across two upcoming videos we are making. In "the people of indie restaurants: Ashley Christensen Restaurants" we'll introduce you to Jeramy, a bartender who is also a singer/songwriter and an actor, and Ashley, a recently-promoted GM who loves growing within their restaurant group and dreams of owning her own restaurant one day. In "the pastry chef," we'll shine the spotlight on Andrew, who oozes passion for what he does and takes great pride in helping guests recall memories from their past with the deserts he and his team create.
It was clear on our visit that Ashley Christensen has built a team of people who treat each other like family, love what they do, and are excited about creating amazing experiences for the customers who dine in their restaurants. We can't wait to share some of what we saw and heard on film!
The Schedulefly Crew
Wes, Tyler, Wil, Charles and Hank
Labels: Ashley Christensen Restaurants, people of indie restaurants
Monday, July 21, 2014
A recent email from a potential new customer made me think about this post from a few years ago around Christmas and I thought I'd share it again...it's one of my favorites.
A new tradition for my young family is to go get our Christmas tree and, while decorating, order pizza and drink wine and watch a couple of classic Christmas movies. One of our all time favorites is Miracle on 34th Street. This film has so many great lessons in it for our kids - and adults too. My favorite lesson Kris Kringle teaches us is when he is working the Santa line at the Macy’s department store and a kid asks for a fire engine that he knows Macy’s does not sell so he tells the mom to go across the street to Gimbels - the competition. The mom is truly shocked and seeks out the manager from the toy department to applaud him for making their happiness more important than taking their money. She also tells him that she had not done much shopping at Macy's in the past, but is now going to be a loyal customer.
Well, you’ve probably seen it, the top brass at the company finds out about the buzz and loyalty that this crazy unexpected technique has created and demands everyone in the company get behind it. It's genius. They insist all employees send the customer to Gimbels if Macy’s does not have exactly what they are looking for. In fact, after all of the good publicity and customer goodwill Macy's receives for doing this, Gimbels decides to do the same and send people back to Macy's. Both companies, anxious to avoid looking greedy, decide that the money is not as important as making sure that the customer finds what they are looking for and both end up creating happier, more loyal, customers and in turn - more profit.
What a great lesson. Take a stand. Be honest with your customer or prospect and if what your selling is not just right for them – help them find it. Rather than sell them something of yours that is sort of what they need, why not help them find just the right thing? Even though you did not make a sale, you know they will tell a great story about you. It’s so hard to get people to tell good stories about your business and I know for sure that people are not going to talk about your business if you’ve sold them something that works, but is not just what they need. So rather than taking the money - be different and create a surprising, unexpected experience for them and I bet something good will come out of it. And because of this, over time, you’ll likely end up with less customer service requests (and headaches) and more loyal customers who talk about you often and keep coming back.
Thursday, July 17, 2014
Monday, July 7, 2014
Willy Boutillier of Maximilien Restaurant in Seattle discusses why he doesn't want to be known as a tourist destination in his priceless location in Seattle's Pike Place market...
Labels: rou-video-series, Willy Boutillier